Jonathan Fingerhut

Managing Partner at Strategic Marketing for Schools

Accredited Mediator

Mr Jonathan Fingerhut’s CV, Mediator.PDF

Jonathan has a well rounded business track record spanning over 30 years on both the client and consultancy sides.

He now focuses on pragmatic business development/marketing solutions for small and medium size enterprises particularly the schools market.

Jonathan is an accredited professional mediator for civil, commercial and SEN disputes. He uses a psychological focus to deliver effective resolutions.

His expertise in business and marketing has been brought to bear in a wide range of industries, markets and public/voluntary sectors, learning through experience and a few mistakes. The work he does has been described as ‘corporate therapy’, employing an eclectic mix of techniques.


  • Mediation
  • Mentoring at senior management and board level
  • Marketing strategy, planning and implementation – on and off line
  • New business development programmes
  • Strategic business development and organisational structure
  • Communication strategies – internal and external
  • Stakeholder audits to understand and inform future strategy & planning
  • Developing marketing strategies and marketing plans and then implementing them
  • Effective leveraging of full range of marketing tools – both on and off line
  • Branding
  • Commercial and Employment Mediation
  • Facilitation of strategic meetings – Senior Management Teams, CEOs/Directors,
  • Boards of Governors and Trustees

Jonathan is down to earth and pragmatic with attention to detail. Applying common sense, creativity and extensive experience to add value and make a positive difference to his clients – with passion, commitment, empathy, a sense of perspective and humour (although his children dispute the latter!).



Dec 2004 – present  – Managing Partner, Strategic Marketing for Schools

  • Strategic Marketing for Schools is a dedicated resource focussed on maximising student recruitment in every type of school. We offer a complete range of marketing services – strategic and practical – which is flexible to support your school in this ever more competitive educational market place.
  • Proven, practical, common sense help that works – without the theory or jargon
  • Effective student recruitment processes
  • Marketing strategies and plans plus overseeing their implementation on behalf of schools
  • Stakeholder research audits: with staff, parents, students, feeder schools, local authorities, etc.
  • Developing strategies for the effective use of all the marketing tools – both on-line and off-line – advising which are most appropriate and effective for your school and its challenges/needs.
  • Improving relationships with all key stakeholders
  • How to resource marketing within a school in a cost effective way
  • Bespoke student recruitment marketing workshops and training
  • One of the biggest challenges for schools is finding the time and resources to implement marketing plans. This is why a key element of our services is to help make the marketing happen…
  • Strategic Marketing for Schools is a trusted network of experienced marketing professionals headed by Jonathan Fingerhut who was the founding chair of one of the first parent promoted schools (the forerunner to Free Schools), JCoSS, a £50 million voluntary aided faith secondary school which opened its doors in September 2010.
  • Proven approach means that you only pay for the expertise and services you really need.

Jan 1998 – Present  – Partner, Fingerhut Consulting & Mediation

  • Specialist business/marketing advisor and mediator to broad range of organisations across a range of market sectors including independent and special schools, academies, charities, third sector, financial services, film, IT, marketing, legal and accountancy practices, property, retail.
  • Clients include: numerous state, independent and special schools; Free Schools and Academies; national charities and third sector organisations.

Nov 1984 – Dec 1997 – Managing Driector, Fingeerhut Associates

  • Building up and running a highly successful independent marketing and communications consultancy.
  • Clients included: Barclays Financial Services, Kellogg’s, Sony, Esso, Roche Consumer Health, Nintendo, Zyma, Novartis, Royal Mail, Tesco, Time Life.

Apr 1983-Nov 1984 – Managing Director, G.T. Promotions Europe

  • Running a sales promotion agency with a range of clients including Readers Digest, SupaSnaps, The Post Office and Kellogg’s.

Apr 1982-Apr 1983 – Account Manager, Triangle Communications

  • Responsible for the complete sales promotion activities of Golden Wonder, Cadbury Confectionery and Cadbury Typhoo.

Jab 1980-Apr 1982 – Brand Manager, Eden Vale/Express Dairies

  • Responsible for marketing Eden Vale product ranges (including Ski yoghurt) and developing/implementing market research programmes.

Sep 1977-Dec 1979 – Sales/National Accounts Management, EMI Records

  • Graduate salesman. Promoted to National Accounts Manager handling W H Smiths, Virgin and HMV. Promoted to Sales and Marketing Co-ordinator.


Over 20 sole and co-mediations with an approximate dispute settlement value of £285,000.


  • University – The London School of Economics
  • Investors in People – successful IIP accreditation process
  • Lecturer – in business, marketing and client loyalty in U.K. and Europe
  • Commentator – on marketing and education – TV, radio, press and web
  • Training & Development – numerous business and HR courses
  • Mediator – trained at School of Psychotherapy & Counselling Psychology
  • Department for Education – engaging with the DfE at ministerial and senior official level advising on SEN and adoption issues as well as mediation services in the Children & Families Act 2014 (member of the Ministerial Advisory Group)
  • Community – Executive Board Member of ‘Society of Stars’, a celebrity charity for children with cerebral palsy
  • Chair/Trustee – of a charity that developed and opened a £50 million parent promoted voluntary aided faith secondary school
  • Trustee of TALKINGWORKS, a charity that offers conflict resolution/mediation training to schools
  • Former Chair/Trustee – Primary School PTA


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